extract the aspects of the clients requirements that are explicit, implicit and open to interpretation?
explicit: consist of a promotional package across different media platform, 2 new games, different genres, its for schools and collages,
Implicit: popular family game, advertisement, platforms: social media
can you foresee any logistical issues?
personnel, props, production equipment, location, transportation, managing a large budget
any legal issues and what impact would that have?
there could be problems with copyright or trademarks. this is because someone that is creating a new game or entering the competition may use someones logo or name which would make the eligible to be sued. also can't discriminate in game.
define the target audience (detailed)?
the target audience is the family market which is increasingly popular. target market is also teenagers and young adults.
what costs are involved?
the television campaign will cost a lot of capital for the business. as well as this, a lot of capital will be spent on the social networking sites and e- media to help support the advertisement.
what market research would help this project?
research on the unique selling point of the game will be vital when selling it. as well as this, the research on the target audience will also be very important.
what project management tools could help oversee this project?
could use special management skills
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