S-strength
W-weakness
O-opportunity
T-threat
helps you identify the strengths, weaknesses, opportunity's and threats of the business.
advantages
- distinguish yourself from the opposition
- gain a competitive advantage
- gain market share and position
- find and exploit a sustainable market niche
- knowing weaknesses can help eliminate threats
strengths
what do you company do better than your competition?
what is your companies usp?
what does the market see in your business?
what is your companies usp?
what does the market see in your business?
weaknesses
what factors lose sales in your company?
what production or sales process can you improve?
what does the market see as a weakness in your company?
opportunity
what trends are you aware of?
what useful opportunity's could come from new technology
threats
what are your competitors doing?
is changing technology threatening your position?
do you have bad debt or cash flow problems?
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