the evaluation question

• likely to make judgements
• intro is not needed
• approximately 15- 20
• only a brief conclusion needed; one sentence

requirements

• discuss the positive elements of the pre production elements in relation to the client brief, the content, its fitness for purpose
• discuss the elements that could be approved upon 
• discuss other documents that would need t be used alongside this document to support it, or support the project 
• minimum 4 paragraphs
• marked on SPaG
• it will be easy question
• examiner expects 2 pages
• one paragrath justifying content, one evaluating suitability for purpose, one evaluating the suitability for the audience
• detailed knowledge of what that method involves and where it fit in pre production processes
• possible paperwork to evaluate 

1. initial pitch or treatment
2. call sheet
3. budget proposal form
4. budgets
5. contract
6. storyboard
7. set diagram 
8. editing log
9. camera shot lost
10. talent release form
11. location release form
12. scouting sheet
13. daily progress
14. continuinity sheet
15. equipment log
16. shooting script
17. visual effects breakdown
18. audience questionnaire for product testing
19. asset log
20. risk assessment
21. 
    

proposals, project outlines, treatments, SWOT analysis

document	description	purpose & mediums	key advice for completing successfully
proposals	the initial idea for a project that can be written or a presentation (a pitch)	to sell an idea to a client or a boss	target audience, content ideas, resource requirements, costs outline, timescale outline, audience for proposal s normally management so It needs to be in non technical language.
treatments	exact structure depends on medium	contains more detail than a project outline, act structure depends on medium	two specific audiences, production team use it as reference points, vital in large production as communication might be hard, client/ boss/ investor to get a much better idea of what the finished project should be.
project outlines	initial document given to key members of the production team, includes enough detail so the team has an idea of what they're making	used as a basis for all other pre production, documents by the production team	details of narrative, resource requirements, budget limitations, timeline of production
SWOT analysis	produced early in production to asses: what ideas are viable, what limitations the project might face in terms of resources & personnel, may also be produced later in pre production e.g a location or casting role.	to assess strengths and weaknesses and opportunities and threats of project

strengths

1. free 30 day subscription
2. very few adverts
3. choice to sign up or not

weaknesses

1. other streaming platforms out there
2. they don't have any research on their customers
3. don't have a customer base
4. high cost of artistic royalties
5. can't work under that name, should change name to Joel 
6. 30 day subscription
7. multiple sign ups for 30 day free month

opportunities 

1. could make it cheaper
2. create partnerships
3. decentralising streaming indusrtry

threats

1. bigger competition
2. illegal streamers
3. pop artists may not choose you: expensive

logistics

• production schedule
• call sheet
• site structure diagram
• asset log
• risk assessment
• recess
• set design

bring together logistic and resource details for a project

includes all tasks required plus the time scales needed to get them done

used to track process of project and make sure its on track

shared with all members of production team so they are aware of when milestones are and when deadlines need to be hit

production schedules should include:

details of the initial proposal

key milestones agree with client as well as final deadline

details of locations required, plus care details (transport, catering)

details of all resources- props, personnel, equipment

complete details of roles & responsibilities for each member of production team

call sheet:

used to plan logistics for each day of production

develop from production schedule, but offer more detail

call sheets include:

location details

crew details

health & safety notes

transport schedule

filming schedule

equipment

Site maps/site structure diagram:
A one diagram which outlines the purpose and content of each individual page on a website

Each page is given its own box

Lines are used to illustrate the web links between pages

This is not a layout document, but more to do with simply breaking down content of each page

This can then be circulated between the technical and creative teams who develop the ideas from there

Loos at the hierarchy o page as the trunk an all other branching off
asset log:

ìA document which lists all the elements or assets of a product

ìThis includes videos, images, sound, typography designs and any other element of style or content

ìIt covers both content produced by the production company and obtained from other sources

ìThis allows the company to keep track of copyright issues and permissions – making sure that everything has permission granted before it hits market

The asset log will contain:

-What the asset is

-Details of what the asset contains

-Whether permission is required and if so, whether it has been granted yet

Set design:

ìA visual design of how the set will look when set up

ìCould be 2D (a sketch) or produced using 3D imaging software (in the exam, if asked, yours will be 2D)

ìWill include a visual representation of how the background and props will look in as much detail as possible

ìUsed by technical team to them plan camera positions and movements

ìMay include annotations to further explain elements of set

recess:
ìConducted at the same time as risk assessmentìJudges suitability of location for productionìWill consider if it meets creative visionìWill also consider logistical issues – accessibility with equipment, availability when required, costìGenerally will recee multiple locations for same scene – location which is best fit creatively & logistically will be picked

risk assessment:
ìConducted on a visit by the production company to all locations before production startsìIdentifies and health and safety concernsìDevises solutions to manage any hazards on locationìMay include taking photographs ìRisk assessments protect you, your crew, your actors and your equipment. They look at hazards which can harm and can effect your production and put a PLAN B in place.

script writing

EXT. DESERT- middle of day

Scorching hot in desert with no buildings anywhere near. Both have cars parked behind them 

JEFE

Is it true that you killed my wife?

(step forward with intimidating stance)

RODRIGUEZ

The only person I killed that night 10 years ago was Parejo and no one else

(defensive tone)

JEFE

Really? 

I heard differently from Carlos. He said that it was you who pulled the trigger.

RODRIGUEZ

Trust me I didn’t do it

JEFE

(reaches for gun from waist)

Why are lying? You know I will shoot you

RODRIGUEZ

I’m not lying! Please don’t shoot! It wasn’t me! 

(nervous voice)

JEFE

(holding gun up in Rodríguezes face)

Tell me who shot my wife, or this bullet will be in your head in 5 seconds!

(extreme intimidation)

screenplay

PSYCHO

Hitchcock, 1960

how does the dialogue affect our perception of each character?

tone a pace of normans voice

Norman repeats certain words "mad house, anger, unhappy, sinister tone" 

which lines are most memorable?

I know what she has become

a mad house

have u ever seen the inside of one of those places

she's harmless

she needs me

creative paperwork 1

document	description (what it contains)	purpose and medium	key advice for completing successfuly
storyboard	visual plan used in pre- production designed to be most detailed covers all technical aspects (camera, editing, lighting, sound, graphics)	designed to be most detailed plan for visual production  used to structure filming	include a lot of detail
script/ screenplay	produced by a scriptwriter, breaking dow the overall idea and story, into a film able, scene by scene structure action is written in past tense dialogue is written as actor would deliver it	used to plan shots as contains key camera language used by actors to develop performances, as it includes their dialogue and details on expression slug lines (scene heading) also include:  whether the scene is interior or interior location of scene time of the scene, when it takes place	slug lines, camera language
shooting script	development on script/ screenplay used in video production more detailed than story board, but less artistic includes details on: scene numbers camera angles shot types sound all elements of screenplay/ script (location, dialogue etc.)	helps to structure the filming

LO1 and LO2 test reflect and perfect

1) explain the client requirements of this brief, outlining which are explicit, implicit and open to interpretation (10) 2/10

in the client brief, it states that it Is a promotional video. this is explicit because they have given direct information to the client. as well as this, the fact that they stated the video should last for 20-40 seconds. this is open for interpretation because it gives you the option to decide how long you would want it. there is no implicit.

2) 4/4

3) 7/8
this can be resolved by recruiting more staff so you can have productive work 24/7

5) 3/5
the wages of the staff will impact the project because they will only be able to hire a certain amount of high end people. this will impact the budget because they will only be able to afford certain equipment and may have to use hire purchase in order to meet the demands of quality.

6) 1/3
the target market of the project is 8- 14. this is stated in the client brief. this would impact the research because they won't have to learn what market they want to be in and they can't get straight into designing the shoe to fit the 8 -14 year old market.

7) 1/3
include 4 key words:
deadline, contingency, tasks, milestones

Gantt charts enable you to be aware of the deadline given by allowing yourself to set up certain times for each project. this also allows yourself to be set up with a contingency incase something goes wrong. it also displays all your tasks within the project and the goals you need to reach the overall aim.