proposals, project outlines, treatments, SWOT analysis

document	description	purpose & mediums	key advice for completing successfully
proposals	the initial idea for a project that can be written or a presentation (a pitch)	to sell an idea to a client or a boss	target audience, content ideas, resource requirements, costs outline, timescale outline, audience for proposal s normally management so It needs to be in non technical language.
treatments	exact structure depends on medium	contains more detail than a project outline, act structure depends on medium	two specific audiences, production team use it as reference points, vital in large production as communication might be hard, client/ boss/ investor to get a much better idea of what the finished project should be.
project outlines	initial document given to key members of the production team, includes enough detail so the team has an idea of what they're making	used as a basis for all other pre production, documents by the production team	details of narrative, resource requirements, budget limitations, timeline of production
SWOT analysis	produced early in production to asses: what ideas are viable, what limitations the project might face in terms of resources & personnel, may also be produced later in pre production e.g a location or casting role.	to assess strengths and weaknesses and opportunities and threats of project

strengths

1. free 30 day subscription
2. very few adverts
3. choice to sign up or not

weaknesses

1. other streaming platforms out there
2. they don't have any research on their customers
3. don't have a customer base
4. high cost of artistic royalties
5. can't work under that name, should change name to Joel 
6. 30 day subscription
7. multiple sign ups for 30 day free month

opportunities 

1. could make it cheaper
2. create partnerships
3. decentralising streaming indusrtry

threats

1. bigger competition
2. illegal streamers
3. pop artists may not choose you: expensive