Target audience

Target audience- a specific group at which a product such as a film or advertisement is aimed.

target audience areas:

• primary: people the product is mainly aimed at. 
• secondary: people who the product may be aimed at. 
• tertiary: people who the product isn't aimed at
• demographics
• mass vs niche
• psychographics
• NRS social grade

other audience factors:

• age
• gender
• ethnic groups
• geodemographics
• sexual orientation

NRS social grade:

economic state and level of education

psychographics: 

BritBox: BritBox, a streaming service offering shows from ITV, the BBC, Channel 4 and Channel 5, has launched in the UK. BritBox launched in the US two years ago and has a different catalogue of content, with 650,000 subscribers. it Is now rivalling Netflix and other streaming websites. 


primary research: 

• observation
• surveys/ questionnaires
• focus groups
• interview
• qualitative (non- numerical data)

secondary research:

• online research
• documentaries
• books
• internet
• blogs
• magazines/ newspapers
• tv programmes
• quantative ( numerical data)

who can do/ does audience research?

someone who organises the media project

when should audience research be done?

before, during, after

why should audience research be completed?

to work out how successful your product may be in certain audiences.

what research methods can be used?

primary, secondary.

G-gender
R-race
A-age
C-class
E-ethnicity