client briefs

explicit requirements - requirements that you have to follow and meet.

implicit requirements - indirect or implying to do something.

requirements that are open to interpretation - it's your choice to make decisions based on what appropriately fits the brief e.g. colour choices, font choices. 

briefs: 

formal

• written documents
• technical and specific language
• focused/ in depth
• majority of briefs are in this style

Informal

• can be as straight forward as a chat over dinner
• non/ limited documentation supporting
• no direct contractual agreement 
• no specific requirements outlined initially
• these tend to be undertaken and then fleshed out at a later date

contractual

• tasks are accepted under legal obligation (signed document)
• the clients desires and deadlines outlined must be met
• both the client and media producer must abide by the brief

negotiated

• both the client and the media producer make decisions
• through the negotiations, the brief might be altered.

cooperative brief

• two or more media produces/ production companies working together to meet the breif
• e.g. film production and a different post production house

competition brief

• the brief is advertised/ given to multiple media producers
• all the different producers create their product
• they see which one is best
• reward is often just the prospect of getting your project published/ distributed

commission 

• a media company employs an independent company to make a product on their behalf 
• the brief is not negotiated between the producer and their employee/ commissioner
• however the commissioner might negotiate the brief with the client
• the independent company is paid and may receive royalties 
• channel 4 did this with black mirror